Discover how people decide their vote. What happens in the human brain while the voter discards every candidate and chooses only one? What are the mental mechanisms that operate in that situation? Is it possible to influence the voter’s political psychology?
Dear Reader:
How long would you wait for your prey? How long would you be preparing yourself, sharpening your aim? Minutes, hours, maybe days?
I lied in wait for my prey for 25 years. Twenty five years, yes. A quarter of a century.
It all started in 1985.
3 years before, I had recieved my Psychology degree from Universidad de la República Oriental del Uruguay. But my college degree wasn’t enough to decode the riddle that started to grow in my head.
This riddle was easy to say, but hard to decipher.
Which are the mental mechanisms that make people vote for a certain candidate?
Why that candidate and not the other?
It took me 25 years to get a full answer to that problem.
In that time I made as much progress as a psychologist can in the knowledge of the human mind. Not only studying, but also with the rich experience of helping over 900 patients in my practice.
To solve this riddle, I also had 10 years of direct experience in politics and personal contact with politicians and voters. But psychology and politics weren’t enough. I had to go beyond that.
And I did. I did a 3 year Postgrade in Social Psychology and Communication. And I devoured hundreds of books about semiotics, advertising, sociology, anthropology, philosophy and political science.
In 1996 the riddle became a project of investigation. And I dedicated to study election campaigns un the U.S., Europe and Latin America. I analized results, polls, T.V. and radio advertising, signs on the streets, interviews... I had files, took notes, made hypothesis and piled up papers.
First there were tons of paper. Then tons of files on my computer. And then my own experience as a political consultant. Then the first articles came, and then the first books. I wasn’t a full time researcher, of course. But my notes kept growing.
Until one day I said enough.
I had a huge mass of information accumulated. It was late 2009. That’s when I left many things aside and locked myself in my office. The goal was clear. To transform all that knowledge spread in the papers, files and my brain. But transform them into what? Into a book.
I wanted a short book, synthetic, without filling, without all the blah blah blah. A book that went straight to the point. A book that solved that riddle with a simple and enjoyable language. That could be useful to politicians, journalists, consultants, publicists, political analysts, campaign teams and politics enthusiasts.
Michelangelo said that a sculpture was the shape that was inside the stone after we remove everything unnecessary. And that’s what I did: I removed everything incidental until I got to the essential. And the essential is to explain how each person decides who to vote for and who not to vote for.
The end of that book came 25 years after I thought of that problem. And I came out of my office with a smile of satisfaction, like the smile of someone coming out of a jungle with the prey he’s been trying to hunt for a quarter of a century.
Now I have that prey and I’m putting it on your desk.
Everything I know about the psychological processes that decide the vote
In my ebook Secrets of the political brain I don’t give you just 4 or 5 of my concepts, I’m telling you everything I know about the decision of the vote and how to get to it.
Including:
- Why political psychology is the key if you want an effective election campaign
- How to apply political psychology to political marketing and election campaigns
- The theoretical explicative model on the decision of the vote
- How the voter’s brain works and how he makes the voting decision
- How can the politician influence that decision
- How people percieve the political messages and how they decode and assimilate them
- Where do they get their political information from and what do they do with it
- How the brain processes, distorts and elaborates political information
- How information about the candidates is filed in the memory
- How the brain organizes political data and then rescues it to revisit it and put it into action
- How each person elaborates a certain image of a party or candidate and how sometimes they later change it
- How and when each person decide the vote and based on what elements
- How and how much the media can influence the vote
- How much weight family, friends or coworkers can have on someone’s vote
- What is the role of party’s identities
- What’s the effect of election campaigns
- What is the weight of social and demographic variables and psychographic profiles
- What is the impact of ideas, reasoning and proposals
- How important is the candidate’s personality
- What is the role of music, flags, colors, slogans and electoral advertising
- Why political messages don’t enter the voter’s brain intact
- Which are the 3 filters that distort, regulate and modulate those messages
- How important is the direct experience of the voter
- Why social networks are so important
- How political information enters the brain
- The brain and the 2 basic patterns for information search
- The 37% rule in electoral decision-making
- How the brain translates the messages according to it’s own codes
- The 2 mechanisms to mentally process political information
- The 7 standards the brain uses to evaluate the candidates
- What is the primary vote decision
- How the final decision is made and the actual act of voting
- And much more...
100% guarantee for a bulletproof book
Secrets of the political brain is my biggest intellectual accomplishment. I call it ‘my bible’ and I really use it as my compass and my guide for my work. I invested over 25 years and thousands of dollars in education, training and books.
But you don’t have to wait 25 years to unveil the secrets of the voter’s brain. It’s an ebook, so you can download it to your computer in seconds. And start reading it immediately.
And you don’t have to invest thousands of dollars. Not 1000, or 500, not even a 100 dollar bill. Because the price is U$S 79. Think: how many books are in the market that reveal the mental mechanisms of the vote?
But also... I will refund you 100% of the price if Secrets of the political brain doesn’t satisfy you. How is that? Simple and fast. If you read it and it’s not what you expected, well, you let me know within the first 60 days. Without any explanation. And I’ll give you your money back, no questions asked.
As you can see, I completely trust in my work, in how much you will enjoy reading it, in the new concepts you will discover and how useful you will find it.
So you know: 100% guarantee. Zero risk.
It’s yours. And your satisfaction is secured. Bulletproof. What are you waiting for?
To order Secrets of the political brain with this 60 days guarantee just click the button below:
Sincerely,
Daniel Eskibel
P.S. Order Secrets of the political brain today and get a FREE SPECIAL BONUS that includes ‘Machiavelli&Freud. Political psychology to win elections’ (an ebook of over 100 pages valued in U$S 69).
In this FREE product you will discover:
- How to make an effective election campaign based on political psychology
- How to section the electoral market to design a custom-made communication
- Which are the 5 basic lifestyles of society and how are they politically different
- Why is the human brain so attracted to problems
- How and when to propose solutions to the voter’s problems
- How to decide that campaign’s subjects (and how many subjects the campaign should have)
- How to structure the solution proposed by the candidate
- Which are the 2 characteristics of the candidate’s personality that are most valued by the voter
- How to include the candidate’s personality in the election campaign
- How to balance the tangible and intangible benefits that the candidate offers
- What makes one candidate different from the others
- How to build the candidate as a brand
- Why the logo, colors and jingle are so important
- How to work on the political brain’s tendency to simplify reality
- How to develop each of the 5 positioning strategies in the voter’s brain
- Which are the non-verbal signs of the candidate that will make people trust him
- What is the role of people’s testimonies about the candidate in the campaign
- How to transmit confidence and strength
- How to react to the objections that always come up
- How to gain the electorate’s trust
- And a lot more, of course...
Everything structured in an organized way, with a simple language and systematized in a way that makes it easy to put into practice.
But also, with ‘Machiavelli&Freud. Political psychology to win elections’ you will recieve another FREE SPECIAL BONUS: ‘How to defend yourself from a political attack and survive’ (ebook valued in U$S 14).
It’s a brief practical handbook to come out gracefully from every politician’s nightmare: the aggressive campaign against him.
By this reading you will learn:
- The art of defense in politics
- The 5 essential defensive moves
- The 5 plans of defensive action
- 14 precise courses of action to follow after an attack
- Examples of successful defensive actions
- 25 defense tips that combine art, science and experience
To order Secrets of the political brain and also get for FREE ‘Machiavelli&Freud’ and ‘How to defend yourself from a political attack’... just click on the following link.
Daniel Eskibel is a graduate from Universidad de la República Oriental del Uruguay with a degree in Psychology. He has 30 years of experience as a psychologist and 17 years as a political consultant.Eskibel is professor at Master de Asesoría de Imagen y Consultoría Política from Universidad Pontificia de Salamanca (Spain), member of the International Society of Political Psychology (USA) and political consultant of Centro Interamericano de Gerencia Política (USA).
He has studied election campaigns and other political and governmental communications in 20 countries, including the U.S., Mexico, Spain, France, Great Britain, Italy, Russia, Colombia, Nicaragua, Paraguay, Venezuela, Brazil, Argentina, Bolivia, Chile, Peru and Uruguay.
In 2010 Daniel Eskibel built an operating and explanatory model about political decision-making.
Daniel is the author of 8 books and over 250 articles about political psychology and social psychology.
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